Dscoop, Industry Mourn Loss of Rod Key

SCOTTSDALE, AZ—Rod Key, a prominent, longtime industry figure who perhaps made his greatest impact as a founder of the HP users group Dscoop, died suddenly Monday at the age of 47.

Born in Derby, England, Mr. Key moved here in 1983. He started R&R Images in 1986 and became one of the first users of digital cameras for commercial photography. R&R Images was acquired by Shutterfly last year.

Chris Petro, Dscoop Global chairman, sent the following message below to Dscoop members:

“On behalf of the Dscoop board of directors, committees and members around the globe, I want to regrettably inform you of the unexpected passing of one our dearest Dscoop family members, Rod Key, from Shutterfly, formally R&R Images. Our hearts, love and prayers go out to his wife Patti, son Austin and all of Rod’s family, friends and colleagues.

“For those in our community who had the honor of meeting or working with Rod, you understand the sense of loss of our dear friend; it is extremely difficult to accept. His commitment to Dscoop was unending and his passion for our industry, our organization and our teams was unwavering. Part of the original board of Dscoop, Rod previously served as North America Conference chair, marketing chair and led countless other successful efforts in our industry. Rod’s passion and love for the Dscoop community personifies the essence and strength of what Dscoop is all about. His loss leaves a hole in our community that we will never be able to fill.

“Those of you who have met Rod at our conferences or events know Rod as a driven leader who always was passionate and committed. What we will miss most about Rod is his hard working attitude, infectious smile, laugh and friendship. I personally cannot remember a moment that I spent with Rod that I wasn’t smiling, laughing and having a great time!”

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