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"Jack Rabbit" Press Highlights Future Quad/Graphics Facility

September 2001
PEWAUKEE, WI—The rabbit is out of the bag at Quad/Graphics.

One of the nation's leading privately held printers has revealed that when it launches its print production operations at its Oklahoma City plant in the spring of 2003, a new breed of gravure presses, designed to outperform other printers' presses in speed, productivity and cost-effectiveness, will be leading the way.

The press, courtesy of Italian manufacturer Cerutti and manufactured to Quad's specifications, will be equipped with "Jack rabbit gravure" technology—full automation from cylinder loading through signature delivery, including computerized process control systems by Quad/Tech, Quad/Graphics' research and development division.

According to Harry Quadracci, president and founder of Quad/Graphics, the press will "reset the gravure industry to zero with the development of these new presses, which I call 'jack rabbit gravure' based on their speed and productivity. With a brand new plant, we had the option of installing any press in any configuration. After careful consideration, we decided to develop 'jack rabbit gravure' technology. These presses will be the fastest, most productive, most cost-efficient gravure presses existing in the industry today, regardless of size."

The presses will be the centerpiece of a print manufacturing platform Quad/Graphics has engineered and will enable the printer to rapidly adapt to changing client needs. They will feature an all-new color control system designed exclusively for gravure presses by Quad/Tech. The system will accurately blend ink throughout a press run for color consistency, as well as capture data for optimizing cylinder engraving on future print runs.

Quad/Graphics will install two of the specially equipped gravure presses at its Oklahoma City plant as part of an initial plant and equipment investment totaling more than $70 million. Eventually, the company will expand the plant to house as many as 12 of the "jack rabbit gravure" presses, as well as multiple web offset presses, saddle stitchers and perfect binders, creating one of the industry's largest, most technologically advanced print production facilities.

"Quad/Graphics is building the largest gravure and web offset printing plant west of the Mississippi River," notes Quadracci. "We expect that our Oklahoma City plant will reach megaplant status of one million-plus square feet within five years' time and employ hundreds, if not thousands, of people. The opportunities for employee education and advancement will be unparalleled."

Construction on Phase I of the plant will start this fall following a celebratory groundbreaking in October. Situated on 168 acres of land southeast of downtown Oklahoma City, the facility will initially measure 193,000 square feet and employ 100 people during its first year of operation.

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