Ipex 2010 Shows ‘Print is Back in Business’
BIRMINGHAM, UK—05/25/10—Professor Frank Romano, international analyst and Ipex ‘Champion in Print’ best summed up the mood of exhibitors and visitors when he declared that “Ipex 2010 has demonstrated that the printing industry is back in business.”
With one day of Ipex 2010 to go, visitor attendance stood at just under 50,000 from 135 countries, excluding over 20,000 exhibitor, agents, dealers, distributor, OEM’s and 500 international media personnel. Most significantly, the international ratio has increased by 8% compared to 2006, with the overall visitor attendance representing 48%. This makes Ipex more international than any other business to business event in the UK.
The largest overseas visitor groups came from France, Germany, Netherlands with a 4% overall increase from Western Europe. Notable increases in attendance levels came from Eastern Europe, Middle East and Africa as well as China and India. Exhibitors commented on the high level of personnel seniority from both overseas and UK companies. 77% of attendees were senior managers, company directors and owner/managers.
Trevor Crawford, Ipex 2010 event director, comments: “We’re delighted with the visitor numbers which are roughly in line with 2006, despite considerable industry consolidation. The notable increase in international visitors underlines the importance of Ipex to the printing industry. A far-reaching integrated marketing campaign, including successful international roadshows and a comprehensive co-marketing programme, came together to deliver an international decision-making and buying audience.”
With over 1,000 exhibiting companies from 40 countries, Ipex 2010 provided a spectacular showcase of the best in printing equipment, workflow and consumables. Continues Trevor Crawford: “Here at Ipex 2010, the industry’s leading suppliers certainly inspired visitors with exciting new technology, but we believe Ipex 2010 will be remembered, first and foremost, as the moment when printers showed renewed confidence and moved to invest in the future of their business.”
Record levels of business