INX International Touts CannedWater4Kids Program in Observance of World Water Week
SCHAUMBURG, IL—March 20, 2009—While the upcoming World Water Week (March 22-28) focuses attention on ways to assist more than one billion people on our planet who don’t have access to clean, safe water, INX International Ink Co. is already actively involved. One of the world’s largest ink manufacturers is a key supporter of CannedWater4Kids, a North American based program with global reach that is designed to create awareness and fund projects to purify water for children in developing nations.
Greg Stromberg, INX International Director Sales, National Accounts – Metal Deco, is the driving force behind this initiative. He developed the idea for CannedWater4Kids after hearing a speaker at the 2008 Canmaker Summit talk about how developing nations seldom have packaging to keep food and drinks fresh. This contributes to disease and a claim by the World Health Organization that a child dies every eight seconds from drinking unsafe water. That was enough to motivate Stromberg, who founded the not-for-profit 501c3 CannedWater4Kids program and began to put his plan to work.
Sunday, March 22 is World Water Day (www.unwater.org), the official UN-designated day dedicated to water issues. Also, 2009 happens to mark the 50th anniversary of the first aluminum beverage cans, the most recycled container in North America of which approximately 85 percent of the 2-piece aluminum cans today are decorated with INX inks. This makes the CannedWater4Kids project even more of a natural fit for the world’s largest metal decorating ink maker.
“This program adds notable dimension to our corporate citizenship efforts,” said Rick Clendenning, INX International President and CEO. “It also exemplifies how individual, hands-on involvement can make a tangible difference, providing immediate as well as long-term assistance to people in need of something that most of us take for granted, every single day.”
The CannedWater4Kids concept is simple. The idea is to tap North America’s thirst for bottled water by offering really fresh-tasting spring water in colorful cans. “Purchasers learn they are helping bring clean, safe water to children everywhere,” Stromberg said.