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InfoTrends Study Identifies Printing Industry Opportunities and Threats

June 20, 2011
WEYMOUTH, MA—June 20, 2011—InfoTrends’ latest study, “Production Print Services in North America: An Evolution in Progress,” reveals how changing customer behaviors and economic pressures are shaping the future for print service providers. These factors are requiring printers to become more innovative, productive, and cost effective. Value-added services will be a high growth area in the print-for-pay and in-plant markets over the next two years; however, there are notable differences in how the two market segments have responded to tough economic times, as well as their future investment intentions.

Through a combination of email surveys, phone interviews, and desk research, InfoTrends gathered responses from 687 print service provider professionals to gain a comprehensive understanding of the opportunities and issues impacting these markets. In addition to the traditional printing industry segments such as commercial litho, digital printing specialists, quick/franchise and in-plant print centers, InfoTrends obtained substantial feedback from direct mailers, data processing service bureaus, and in-plant data centers.

“The analysis reveals that value-added services will grow 18 percent over the next two years based on an estimated percentage of income,” commented Steve Adoniou, a director at InfoTrends. “However, print-for-pay establishments are more aggressive in investing in their businesses and targeting other customer segments, such as marketing professionals, in addition to traditional print buyers. Although in-plants’ revenues were hit harder during the weak economy, they have a lower propensity to invest in new capabilities and service offerings.”

The study highlights a clear transition in the market, as digital continues to cannibalize offset print volumes. Approximately 70 percent or more of both in-plants and print-for-pay establishments agree that print is migrating increasingly to full color, and that run lengths are getting shorter. The key issue is that notable percentages of both groups are not seeing revenue growth. This is a critical factor driving significant market consolidation and the need to invest in new capabilities.

Key findings show that the highest growth areas are:

• Web-to-Print/E-commerce
• Web Hosting
• Customer Relationship Management (CRM)
• Customer Acquisition and Loyalty Programs
• Campaign Management
• Mobile 2D Barcode Campaigns

At least 50 percent of respondents state that they currently offer these services or plan to offer them in the next two years.

With expanding services, multi-channel delivery, and mobile workers redefining what it means to be a print service provider, it is important to understand the major trends impacting the corporate printing services and print-for-pay markets. This multi-client study provides insight and recommendations to help you:

• Identify and quantify key growth services and print applications

• Understand the impact of industry consolidation in terms of downsizing, merger & acquisition, profit margins, access to capital, outsourcing, etc.

• Profile growth and success factors by print service provider segment

• Profile the installed hardware and software products used in commercial, quick, digital, and in-plant printing environments

• Identify product purchasing plans and how these relate to growth strategy

• Measure the impact of digital print hardware as well as software tools for Web job submission, variable data, and other functions

• Compare how trends are impacting print-for-pay and print-for-cost environments differently

Full results of this study are now available. For more information or to purchase, contact Jennifer Skerrett at (781) 616 2111 or e-mail

About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at

Source: InfoTrends.



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