Hybrid Software’s New Approach to Workflow Integration to be on Display at drupa

DÜSSELDORF, GERMANY—Feb. 29, 2012—Hybrid Software’s new approach to integrating hardware, software and workflows, which will be on display at drupa 2012, has been applauded by many in the graphic arts sector. This has resulted in the Pennsylvania-based company’s expansion plans taking a major leap forward last year with the formation of Hybrid Software NV in Kortrijk, Belgium, which is the European headquarters, and Hybrid Software GmbH in Freiburg, Southern Germany.

In 2011, Hybrid Software celebrated its fifth anniversary with a staggering increase in turnover in North America of more than 50 percent compared to 2010, while in December the company achieved its highest-ever level of sales in a single month, winning orders for around $500,000. Employee numbers in North America were increased to 17.

“Hybrid Software’s presence in the global printing and packaging markets becomes stronger almost every week,” says founder and CEO Mike Rottenborn. “Our Order Lifecycle Management concept has been received with huge enthusiasm across a wide range of sectors. OLM meets head on the enormous challenge of how to improve order processing efficiency throughout the entire production cycle, which is even more important to achieve during the economic difficulties facing most printers today.”

The first six months in operation have been a resounding success for the two new European companies, with 11 employees in Europe and sales outstripping all initial expectations. Ten European orders have been received in the first six months, including major orders within the German speaking territories, which are handled by Hybrid Software GmbH.

“The extremely positive response that we’ve received has been very encouraging, particularly so soon after our formation,” says Christopher Graf, managing director of Hybrid Software GmbH. “We are currently in the process of a major implementation at a leading pharmaceutical printer with multiple locations and a wide range of different production processes and products, including digital printing. The benefits to them of having all relevant data accessible in a single, user-friendly web-interface are huge.”