HP Stakes New Territories in Traditional Printing and Beyond

SHANGHAI, CHINA—Sept. 8, 2011—HP today held its annual global Imaging and Printing Conference and announced several new innovations, collaborations, apps and solutions for all types of users – from consumers and small to midsize businesses (SMBs), to enterprise organizations and graphic arts customers.

HP also announced that customer adoption of its cloud-enabled, Web-connected print technologies has reached the mainstream, with more than 10 million printers sold to date.

“HP’s history of innovation runs deep, and we continue to leverage that legacy and build on it for future growth,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “While printing in the traditional sense will continue to be integral to what we bring to the world, we are disrupting the market with leading innovations beyond the page as well.”

Creating growth in graphics industry

Furthering the analog-to-digital transformation in graphics printing, the new HP Wall Art Software-as-a-Service offering enables print service providers to diversify their portfolios to include custom wall coverings and artwork.

Austin, Texas based New Era is the largest limited-edition fine art publisher, printmaker and artisan framer in the world serving design professionals. The first company to adopt the solution, New Era’s interior design customers can create easy and affordable removable wall art that meets precise sizing and design specifications, expressing their clients’ personal style.

Scanning of 3-D objects; tools and services for SMBs

Micro and small businesses need the best tools to market and operate their businesses, especially when faced with potentially rapid growth. HP’s innovations help these businesses keep pace with the speed of customers:

• To capture images of 3-D objects and scan documents, the HP TopShot LaserJet Pro M275 is an affordable desktop companion that’s ideal for small businesses or home offices. It is equipped with HP TopShot Scanning, a revolutionary technology that captures six separate images of a document or 3-D object and produces one final seamless image of exceptional quality. With this technology, SMBs can quickly produce high-quality images for immediate use in printed materials or on the web.

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