HP Details Replacement Digital Press Installations

The right solution to capitalize on digital growth opportunities

New Bedford, MA-based cross-media communications firm Reynolds DeWalt runs an HP Indigo Press 5000 installed several years ago, but the company also owns a digital color press from another vendor. The recent decision to install an HP Indigo 7000 and produce the majority of digital printing work on HP equipment came as company executives recognized that high-quality output – including HP Indigo’s unique six-color-process offering – was essential to Reynolds DeWalt’s growth. In addition, the company benefits from HP’s background as an IT leader with solutions that meet Reynolds DeWalt’s scalable raster image processing needs to process highly complex and personalized documents at top production speeds.

Reynolds DeWalt expanded its database management and analytics services through the October 2009 acquisition of RiverView Marketing Consultants, and has earned new business requiring fulfillment for large volumes of variable-data, high-impact direct marketing materials. Given this growth opportunity, the HP Indigo 7000’s high quality and reliability made it the company’s preferred choice.

“It is our belief that the HP Indigo 7000 offers the highest quality output and the most workflow flexibility of any product in the market today,” said Scott Dubois, vice president, Cross-media Services and Marketing, Reynolds DeWalt. “The addition of the 7000 to our portfolio allows us to execute the type of high-value projects that are in demand from marketing departments.”

Bennett Graphics and Reynolds DeWalt were among numerous PSPs replacing or augmenting digital press capacity from other vendors with HP Indigo solutions in the second half of the year. A partial list of these firms includes:

• Darwill Press, a PSP based in Chicago that installed an HP Indigo 7000 Digital Press in November;

• Haapanen Brothers Inc., a Gurnee, IL-based PSP that had used a competing solution for more than a decade, but installed an HP Indigo press 5500 based on its quality, consistency and wide range of compatible media; and

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