HP, Condé Nast Collaborating on Print-to-Home Content Distribution
PALO ALTO, CA—Oct. 12, 2011—HP is collaborating with Condé Nast to explore a new digital content distribution medium that merges rich content and digital-to-print service.
The Condé Nast pilot program will feature print-to-home services for subscribers to schedule the delivery of content from their favorite brands—such as Allure, Details, Epicurious, Glamour, Golf Digest, Self and Wired—directly to their personal HP Web-connected printers.
“Our work with Condé Nast creates a new channel for customers to access the content they want from some of their favorite publications,” said Stephen Nigro, senior vice president, Inkjet and Web Solutions, Imaging and Printing Group, HP. “And, when coupled with our scheduled delivery service, allows customers to get the content they want, whenever they want it.”
With scheduled delivery to HP printers using HP print tools, publishers can reach readers more frequently than with print magazines and more tangibly than via e-mail.
“This project is one of the many ways Condé Nast is using emerging technology to engage consumers,” said Julie Michalowski, senior vice president, Consumer Business Development, Condé Nast. “With this new HP pilot program, consumers will be able to have their favorite Condé Nast content at their fingertips.”
The HP and Condé Nast On-Demand Content is slated to be rolled out to consumers on a trial basis later this fall.
About Condé Nast
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 40 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world.