manroland Embarks on Growth Strategy
OFFENBACH, GERMANY—In order to enable “lasting independence,” manroland announced a corporate growth strategy that focuses on leveraging the dynamic growth in certain emerging markets. The measures will reduce staff levels by about 500, mainly in administration, but are expected to produce 50 million euros in annual savings beginning in 2013.
“These newly implemented measures allow us to actively respond to changing conditions and position ourselves for future growth. We are convinced that manroland must seize these opportunities as a company on a stand-alone basis,” explains Gerd Finkbeiner, CEO of manroland.
The three German manufacturing sites—Augsburg, Offenbach and Plauen—remain unchanged in their basic duties of producing web and sheetfed printing systems. However, Augsburg (web offset presses) and Offenbach (sheetfed presses) will concentrate exclusively on manufacturing complex parts and assembly. Plauen will become the business sector for industrial production. As a competence center for mechanical production and module assembly, the Plauen plant will manufacture products for manroland and other customers.
Certain business activities for the sheetfed and web offset sector will be integrated. The business units for small newspaper presses, until now at the Plauen site, will be consolidated at the Augsburg site. Also, the establishment of a new Technical and Industrial Services business sector, consisting of about 300 employees, will focus on industrial consultation and subcontracting of highly qualified technical experts.
manroland is pursuing a low-cost strategy to support growth in the emerging markets. In this regard, the company recently concluded a cooperation agreement with manufacturer Tensor. This collaboration will open up new market segments for manroland in attractive regions: The target markets include Central and South America, Canada and Mexico (part of NAFTA), Southeast Asia, and Southern Africa.
In the digital printing sector, manroland is still looking for suitable collaboration with an established provider.