GMC Software Technology to Highlight Multi-Channel Communications at GRAPH EXPO 2010September 28, 2010
BOSTON and APPENZELL, SWITZERLAND—09/28/2010—GMC Software Technology, the standard in personalized communication, will highlight new product features that enable print service providers and enterprise customers to engage in highly personalized multi-channel communications including print, email and mobile messaging at GRAPH EXPO 2010, October 3-6, 2010, McCormick Place South in Chicago, Illinois.
Demonstrations will be conducted in GMC’s booth, number 455 as well as a variety of hardware and software partner’s booths. The company will also be showing how print fits into an increasingly seamless customer communications management strategy and how print service providers and in-house printing departments can help their customers and themselves to grow profits and cut costs by using the latest software technologies for multi-channel communications.
“The trend in marketing communications has shifted as there isn’t one single communications channel that delivers better than another and that works for most everyone,” said Bill Parker, CMO at GMC Software Technology. “As a result, we are automatically living in a multi-channel world that is controlled by the customer, who in the end, will determine how, when and where they want to be communicated with and in which medium or channel.”
According to the Direct Marketing Association’s (DMA) Statistical Fact Book, 2010, online search, email, online video, social media and mobile marketing grew respectively from 4 to 28 percent in 2010, while magazine, yellow pages, newspapers, online display and broadcast declined. The fact book also pointed out that while marketers still invest significantly in traditional marketing mediums, direct mail for example at 15 percent of their overall marketing budget, they are also making modest investments in online and mobile marketing in 2010.
GMC Software Technology is well positioned to take advantage of existing and emerging marketing trends as their solutions enable the delivery of customer communications via multiple channels with cross-channel integration in a consistent and coordinated way. Specifically, GMC’s products and solutions enable the rapid creation, management and production of complex personalized documents:
• Multi-Channel: Coordinated electronic, print, and mobile communications with integrated response capture
• Print: TransPromo, direct marketing, on-demand publishing, customer communication and transactional applications
• Email: HTML or plain text email and integration with PURL’s and surveys
• Mobile: SMS or MMS messaging
In addition to the company’s presence in the exhibit hall, GMC Software Technology’s Scott Baker, Vice President of Worldwide Channels, will be speaking at Xplor at GRAPH EXPO, a two-day education program. Baker presentation titled “Technology Applications and Their Use in Multi-Channel Marketing Campaigns” will be held Tuesday, October 5 at 11:00 AM in room N426A in McCormick Place South.