Which gets me back to GRAPH EXPO and CONVERTING EXPO 2003. A theme you’ll see throughout the show will be opportunities for printers to expand into value-added services that can, hopefully, help them command higher prices than their commodity, ink-on-paper output. So be sure to check out the new mailing and fulfillment exhibit area, as well as the wide-format ink-jet imaging and converting sections of the show floor.
Those are just three good reasons why attending this year’s show is critical, even if you’re not planning to buy anything or intending to expand into these services any time soon. Yes, I know, 2003 is not a Drupa year, so there won’t be as many blockbuster product introductions as, undoubtedly, next year’s Chicago show will display. But, as many have learned, in this business 12 months of indifference or indecision can spell the difference between being a profit leader and a profit chaser. As the Americas’ largest graphic arts exhibition in 2003, GRAPH EXPO and CONVERTING EXPO is still the best venue to rub elbows with your peers, check out new technologies that can increase efficiency and open your eyes to new value-added opportunities. The value of that is immeasurable.
Mark T. Michelson