Edinboro Offset--Imaging IngenuityMarch 1998
A Perfect Complement
In a final stage of development, Nynex wanted to add seven pages of extremely high-quality offset printed material toward the front of each book. Edinboro devised a way to insert the pages, then concentrated on the booklet's cover.
"We flat-printed 400,000 covers, diecut the cards into them and imaged the numbers into them," explains Morgan. "Then we brought them to Standard Finishing Systems' perfect binder, which we equipped with an [Inspectron] camera system to read the infeed of the cover and the text."
The Standard Horizon BQ-440 binder was a perfect complement to Edinboro's Heidelberg presses and the bar-coding system. The machine, which produces up to 1,000 quality binds per hour, features automatic air suction cover feed with miss- and double-detection, variable milling depths and a vacuum paper dust extractor. The BQ-440 is designed for single-person operation, and takes up roughly one-third the space of similar equipment.
The Horizon's compact and flexible design, which facilitated use of the add-on cameras and computers used with the bar coding, was especially attractive to Edinboro. Morgan was so pleased with the binder's performance that he quickly purchased two additional machines and is planning to add an in-line three-knife trimmer.
And the end result for Edinboro?
"The response was phenomenal," answers Morgan, who anticipates annual sales of $2.7 million. "We physically doubled last year because of this technology."
In addition to the Horizon BQ-440 binders, Edinboro has added a Linotype-Hell (Heidelberg Prepress) Herkules imagesetter and a six-color Heidelberg Speedmaster press to its operation—the latter of which was obtained at PRINT 97.
And if recent success is indicative of future achievement, Edinboro's growth potential is unlimited. "The agency that we dealt with was a direct mail firm," says Morgan, "and it sent invitations out to bid on this project it called 'matched mailing.'
"We had a 47-way match; the best response they could get from a direct mail printer was a five-way match. We see applications for this bindery capability all over."
Edinboro is modest about its ingenuity. "We were challenged; we basically walked into it up front and were asked to solve a problem," declares Morgan. "If you're given that kind of free rein and you have creative people, there isn't any limit on what you can come up with."
—Carolyn R. Bak