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drupa 2012 Stats Reveal Sharp Attendance Decline, Strong Order Activity

May 16, 2012

It is particularly gratifying to see the rising proportion of visitors from South and Central America (8.8 percent in 2012 compared to 7 percent in 2008), and more specifically from Brazil.

The dominating themes at drupa 2012 were automation, packaging printing, digital printing, hybrid technologies, Web-to-print applications and environmentally sound printing. For instance, 40 percent of visitors said they were interested in digital printing machinery and digital printing systems. Also attracting great attention was the future theme printed electronics, which was highlighted at drupa in a variety of fields—at the drupa innovation park, drupa cube, in a Highlight Tour and at many stands of drupa exhibitors.

“Technologically, drupa 2012 was a fair of superlatives. It demonstrated that printing is more alive than ever!” said Rolf Schwarz, president of the German Print and Media Association Bundesverband Druck und Medien. “There were impressive innovations in all printing processes. I was particularly excited by suppliers and machinery manufacturers from upstream supplies, printing and further processing who jointly convinced visitors with workflow and production solutions and outstanding products. Offset and digital print solutions complement rather than compete with each other here.”

Also producing a positive result was the specialist supporting program. More than 20 percent of visitors were interested in the drupa innovation park and drupa cube presented by digi:media. With its over 130 exhibitors in Hall 7, the drupa innovation park (dip) was a hub and focal point for innovations in the digital supplies sector and reported a very successful drupa.

“The innovation park at drupa 2012 is one of the most unique areas because it focuses on new ideas. Many new ideas are not worthy of a huge stand, but they must be presented in some way that people can see and understand them,” explained Frank Romano, professor of Meritus, Rochester Institute of Technology. “drupa is one of the most interesting trade shows because it does this. It finds areas which are not in the mainstream, but will be. So the drupa innovation park is an innovative idea in and for itself.”

While the focus at the dip was technology, at drupa cube, the trendy congress location in Hall 7A, everything revolved around trends in cross-media, print-based communication. The 13-day German-English congress program featuring more than 80 speakers was specifically aimed at print buyers, marketing decision-makers, advertisers, publishing houses and designers.

The next drupa will be held from June 2-15, 2016.

Source: Messe Düsseldorf.



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