drupa 2012 : Something for Everyone

A good deal of industry journalists and analysts have been focusing on what the theme will be for drupa 2012. Themes are better left to fourth grade language arts classes. Let Ralphie Parker argue for his Red Ryder BB gun with a compass in the stock “and a thing that tells time.” We’re here to discuss the down and dirty, relevant issues that are on everyone’s mind.

What does drupa mean?

Sure, the simple answer is that drupa is an acronym for the German words “druck und papier.” But legend has it that the show was named in honor of two elephants, dru and pa, who were residents of the Düsseldorf City Zoo. Clearly, dru was the prominent pachyderm of the pair. Otherwise, we’d be gearing up for padru 2012.

It’s time for a gaggle of statistics to demonstrate that we’ve done our homework on the show, or at least read the first chapter fairly well: The leap year extravaganza is set for May 3-16, with 350,000 visitors from around the world (50 countries) set to converge on 19 halls and 1,850 exhibitors (a sellout) at the Düsseldorf Fair Grounds in Germany. An estimated 4,000 to 6,000 Americans will be on hand.

We’ve lined up a an assortment of industry pundits and prognosticators to help you sort out the substance from the hype, and separate the pedestrian from the arcane. They don’t agree on everything and, generally speaking, it’s tough to slap a label on a worldwide trade show, anyway, because what may be true of web offset printing in Springfield, IL, may not ring true in Budapest, Hungary. Our concern is with how technologies are impacting U.S. printers, and vice versa.

David Zwang
Industry Consultant
Zwang & Co.

What to Expect: There’s a lot of great stuff to see, some of which never makes it past the initial display, and for some it will take four years to make it out of manufacturing and into the field. I’m interested in seeing the new 28˝ equipment that’s going to be shown. And, I am sure there will be other surprises…there are still plenty of manufacturers who are keeping things in their back pocket.

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  • Lawrence Dalton

    If people with any interest in print are not going straight to the Landa Labs stand to see what Benny Landa is going to introduce to change the print industry (for the 2nd time in under 20 years) they are mad!

    NB it may be hard to get on the stand what with all Benny’s competitors being there!

    Good luck Benny. HP do need a serious competitor in the high quality digital market.

    NB I will admit I run a succesful digital co in London, since 1996 only because of Bennys 1st

    Lawrence Dalton
    1st Byte Print