Direct Marketing Takeaways from the InterACT! Conference

And Vivian Rosenthal—founder and CEO of GoldRun, an augmented reality (AR) app—will illustrate how the technology can be used on mobile devices, computers, television, game consoles and other viewing mediums. Marketers and brand managers will come away from the educational session knowing how:

  • Traditional businesses are maintaining an interactive, digital dialog with consumers through AR;
  • How the product itself can be used to drive people to brand websites and physical destinations;
  • How companies are creating digital revenues with AR without changing their existing business models; and
  • How to use AR to create buzz for their brand, help drive traffic and activate their fans and attract new customers.

“When we put our heads together with our advisory board of seven top marketers from drastically different sectors to create an agenda for a virtual show about integrated marketing, the list of ideas produced was daunting,” notes Ethan Boldt, chief content officer of DirectMarketingIQ and co-organizer of InterACT! “But, after some careful picking and pruning, we ended up with the most cutting-edge topics of the day. And along with must-listen sessions that revolve around best practices, we decided that was not enough.

“Everyone, from any type of business, loves case studies to find out the details behind the successful campaigns of today…and that’s exactly what we deliver in our case study track that represents practically every channel.”

Conferees will hear Boldt and these other organizers moderating sessions, case studies and workshops: Melissa Campanelli, editor-in-chief at Retail Online Integration and eMarketing & Commerce (eM+C) magazines; Heather Fletcher, senior editor of Target Marketing magazine; Thorin McGee, editor-in-chief of Target Marketing magazine; and Mark T. Michelson, editor-in-chief of Printing Impressions magazine.

Not listed on the conference agenda, but what is sure to impress, is the new face of the virtual show. Attendees can customize their consoles, tweet directly from the consoles and click the “share” icon to pass information along to colleagues. For those choosing to attend the “Hands-on Workshop,” for instance, this will be especially helpful when one of the presenters asks delegates to alert her to their work through the hashtag #InterACThandson.

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