DIGITAL digest

Best Practice Award winner Carol LeClair, of AlphaGraphics, is recognized by Rab Govil, president of Caslon and PODi.’s Tony Hodgson (left) and Charlie Corr listen intently during one of the educational sessions. Corr also served as one of the featured keynote speakers during the conference.

Xerox Production Inkjet System.

PODi Serves Up a Full Plate 
Of Digital Printing Knowledge
LAS VEGAS—Back in 1996 or so, at the On Demand Show in New York City, there was this pleasant reception at an artsy gallery with great munchies, a bunch of gorgeous fashion models and a plethora of digital print visionaries, illuminati, vendor execs and assorted hangers-on. It was the launch of PODi—the Print On Demand Initiative.

At the time it was nothing more than a loose trade association to support the nascent POD market, but has since taken on a life of its own to become a key conference in a dynamic and still growing segment of the printing industry.

Now staged here annually, PODi 2011 was once again the home for thought leaders in the world of digital print. Dubbed the AppForum, PODi was all about the many applications associated with digital printing, but with a particular focus on how social media can be used to drive print.

Sticking to the AppForum theme, sessions ranged from strategies and tactics for using social media tools such as Twitter, Facebook and LinkedIn; to leveraging the power of cross-media tools such as those from MindFireInc and XMPie; and how leading print engine vendors such as Canon, HP and Xerox can support social and cross-media 
initiatives. Other sessions provided updated takes on common challenges for print providers, such as ensuring that a Website actually engages customers, fitting Web-to-print to one’s business and how to best implement consultative selling techniques.

The great thing about PODi 
AppForum was that the people presenting these sessions were industry thought leaders who shared the proof points of their success.

Because effective handling and management of data is crucial to successful marketing campaigns, some sessions took fairly deep dives into data analytics and customizing market segments with cluster and factor analysis.

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