Digital Printing Goes Mainstream at Ipex 2010 with Successful HP Exhibit

PALO ALTO, CA—June 17, 2010—HP had its best-ever Ipex trade show exhibit, with the May 2010 event in Birmingham, U.K., surpassing company expectations for customer sales and prospects.

“In addition to the international scope of the business conducted at Ipex, it was significant that more than 50 percent of the sales and leads were from companies newly embracing digital systems,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “Ipex affirms the fact that digital printing is now mainstream and no longer the newcomer.”

HP achieved strong sales of the new high-end HP Indigo 7500 Digital Press model offering intelligent automation features for increased quality and productivity. Other top-selling press models at the show included the HP Indigo press 5500 and the new, entry-level HP Indigo 3550 Digital Press. Several HP Indigo 7500 and 5500 purchasers also included the Thick Substrate Kit with their new presses, an option that will allow them to expand into folding carton production and other markets.

All HP worldwide regions reported HP Indigo press sales at Ipex, with one large order coming from Hong Kong’s W.Print, part of the Wing Hung group. W.Print signed for two HP Indigo 7500 presses, the first in Asia, and an HP Indigo press 5500.

The U.K. and France led HP in sales for Europe, with HP Indigo 7500 presses going to leading U.K. digital printers ProCo, Pureprint Group and Precision Printing. Photobox signed for the first web-fed HP Indigo W7200 Digital Press in France to be used for photo applications. In addition, ORWO Net GMBH, a photolab and commercial printer, agreed to purchase the first HP Indigo 7500 in Germany after successfully completing its beta test of the new press.

Beta agreement for the new HP T200, and new sales agreements for the HP T300
One of Ipex’s most significant draws was the new HP T200 HP Color Inkjet Web Press, which is the first extension of the HP Color Inkjet Web Press product line. Unveiled at Ipex and scheduled for availability in 2011, the 521-mm (20.5-inch) wide HP T200 is a four-color, single-engine duplex inkjet web press designed for high-speed, high-volume book, transactional/transpromotional and direct mail printing. The world’s first T200 will be installed as a beta testing unit at Los Angeles-based O’Neil Data Systems to handle a new publication for the financial industry.

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