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Customer Training Programs -- Showing Some Class

October 2003
by chris bauer

Managing Editor

Giving your customers a little direction—and not the driving kind—can go a long way in building a strong printer/print buyer relationship. Many print buyers want to know more about the printing process. And, often times, the more print buyers know about printing, the fewer problems the printer will encounter in the end.

According to a recent survey conducted by press manufacturer MAN Roland, printers who want to connect with customers from the creative side of the business should consider providing them with more information about the printing process. More than 87 percent of the creatives polled declared that they need to be more knowledgeable about the printing process.


Companies Mentioned:

Topic Score
Controlling color more precisely 4.6
What to look for on a press check 4.5
Ink and coating options 4.5
Proofing in the digital age 4.4
Preparing files for press 4.3
Printing for less with perfecting 4.2
Benefits of computer-to-plate 4.1
Extending the range of
stocks and substrates
Prepress. Press. Postpress.
How does it all connect?
How to spot the perfect dot 4.0
Being creative in the bindery 3.9


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