Crazy Busy and Perseverance - Short Attention Span Sales Tip
It’s funny how things happen in batches. I’m recording this on a Friday where I had numerous coaching calls. As it often happens, for some reason, there were two common themes in those conversations:
First, three people in a row told me that they were too busy this past week to do any new business activity, and…
Second, two people told me great perseverance stories.
Combining these, I thought it would make an interesting Monday morning short attention span sales tip.
Let’s talk about the first issue, that of being crazy busy. This happens to all of us at one point or another and I believe that special rules apply. One of them is this: It’s okay not to initiate any new business activity. However, it’s critical that you keep what you’ve got going, going. That is, call someone up who you been prospecting and say something like, “I promise you I would call you this week but I’ve been buried and will not get a chance. Just know that you are important to me and I will reach out to you again sometime next week.”
For the second common theme, regarding perseverance, you really should watch the video because I tell three great stories that will encourage you to keep calling on that one prospect that you have been chasing forever. What started it was when a sales rep called me yesterday as excited as a 10-year-old who just got his first bicycle. He told me he’d been chasing someone for six years and they finally returned his call and accepted an appointment. It’s a huge household name and a great opportunity for him!
This is a lesson to us all: Persevere!
The video version of this sales tip goes into more detail. Click here or on the video above.
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Bill Farquharson can be reached at (781) 934-7036 or firstname.lastname@example.org
Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him at email@example.com or (781) 934-7036 to discuss your sales challenges.