Cox Communications Engages Customers with Customized Rewards - PODi Case Study
Personalized postcards were sent to 77,000 Cox bundle customers offering a special reward for their loyalty.
The personalized landing page
The reminder e-mail to non-responders
For the offer Cox wanted to provide customers with an item that they would keep throughout the year with Cox’s branding highly visible.
Cox partnered with Entertainment Promotions to provide customized coupon books with over $600 in savings for local restaurants, merchants and services. The special Cox Rewards books had custom covers featuring the Cox logo and “Digi” mascot. The inside cover contained a letter from Cox’s marketing manager and the first couple of pages featured coupons for free On Demand movies and free education classes at participating Cox Solutions Stores.
Two versions of the Cox Rewards books were created—one for Orange County, CA, and one for Palos Verdes, CA—to ensure recipients received coupons for establishments in their area.
The personalized postcard, e-mails, campaign microsite and Cox Rewards book had a consistent look and feel for a seamless customer experience. Each touch point incorporated Cox’s mascot in a fun and engaging manner that created instant brand recognition. The recipient’s name was featured prominently on the front of the postcard.
Some of the key elements that made this design a success: recipient’s name featured prominently on the front of the postcard; use of corporate mascot, logo and branding that made communications instantly recognizable; offer highlighted in copy and images; and Personalized URL and QR Code response mechanisms clearly displayed with instructions.