Cox Communications Engages Customers with Customized Rewards - PODi Case Study
Vertical Market: Other—Cable
Business Application: Direct Marketing/Loyalty/Traffic Generation
Business Objectives
Cox Communications is the third largest cable company in the United States with over six million subscribers. As an industry, cable companies experience great competition and a high rate of customer churn. To improve customer retention Cox Communications wanted to be proactive in engaging and rewarding its best customers.
It needed a direct marketing campaign that would:
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