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DIGITAL Digest

December 2006
CIP4 Group Announces New Slate Of Officers

DARMSTADT, GERMANY—CIP4, the International Cooperation for the Integration of the Processes in Prepress, Press and Postpress, recently elected advisory board members for 2006. The board includes representatives from each of three classes of members—partner, full and associate member.

Representing the full membership are: Martin Bailey, Global Graphics; Elena Skobchenko, Dr. Lauterbach & Partner GmbH; Matthew Outram, Fujifilm Electronic Imaging; Jacques Thiebauld, Dalim Software; Henny van Esch, Optimus; Gerd van Gils, DiMS! organizing print; and David Watson, Ultimate Technographics.

Associate membership is offered at a deeply discounted dues level to companies that don’t develop products for sale to the graphic arts market, such as printers, publishers, consultants and educational institutions. Elected to represent this group were: Stephan Jaeggi, PrePress Consulting; James Mekis, NPES; and Janice Reese, Network PDF.



VDP Conference Uncovers Cross-Media Opportunities

PHOENIX—Print is increasingly becoming just one arrow in the quiver of marketers as they execute cross-media marketing campaigns. Digital printing operations that can provide them with targeted variable data printing (VDP) output, Web-to-print portals, database management and intelligent mailing capabilities are assuming the role of valued partners, rather than just commodity print providers.

This was just one of the pervading trends highlighted at the 2006 PIA/GATF Variable Data and Personalization Conference held November 12-14 in downtown Phoenix. Approximately 275 people attended the three-day event, with some 125 of them also taking part in the first annual Web-to-Print Symposium held on the opening Sunday.

The all-day symposium kicked off with a Web-to-print overview led by Julie Shaffer, director of the Digital Printing Council, and culminated with a dinner panel moderated by consultant Steven Schnoll, who created the conference’s content in conjunction with Jim Workman, PIA/GATF vice president of training.

Printer panelists that evening included Patrick Bernards, K/P Corp.; Scott DuBois, Reynolds DeWalt; Jeff Prettyman, NextWave Digital Color Printing; and Jim Rosenthal, Digital Color Graphics.

Discussion topics ranged from the difficulties in staffing digital printing operations, to developing database management as a core competency, teaching sales reps how to sell VDP and cross-media, and even changing your company’s name as it evolves from being viewed as a printer to a marketing services provider.

“If you say that you’re a printer, then you smell like a printer,” Schnoll quipped during the panel discussion.

Surprisingly, a panel composed of creatives Brenda Barozzi, Foote Cone & Belding; Harvey Hirsch, Media Consultants; and Bruce Kielar, Roberts Communications, questioned the importance of removing the word printing from your company’s name. “We consider our printers as partners,” Barozzi noted. “I don’t think anybody should be afraid of using that word.”
 

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