Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Conlin’s Digital Print & Copy Center -- Toner’s in Their Genes

October 2005 By Chris Bauer
Managing Editor
The line that separates quick copying’s world from what has traditionally been the commercial printing industry’s turf is beginning to blur.

Take, for instance, Conlin’s Digital Print & Copy Center, which has been family owned and operated since it was established 25 years ago. With three Philadelphia-area locations—King of Prussia, Malvern and Horsham, PA—the company offers a bevy of services you would expect from an average copy shop.

This, however, is not your average copy shop. Conlin’s Digital Print & Copy Center also lists digital printing, optical disk storage for immediate print-on-demand or revisions, variable data printing, OCR scanning, CD/DVD duplication, wide-format printing, complete bindery services, mailing and fulfillment, and more in its lineup.

But the company came from humble beginnings.

”My father started the business in 1980 as a result of working for Xerox,” says Ann Conlin, vice president of sales and marketing. “He decided to go on his own. He started with three employees and one (Xerox 6500) machine.”

Conlin’s now has more than 70 employees and boasts an equipment list that includes a Xerox iGen3 digital color production press; three Xerox DocuTechs; two Xerox DocuColor 6060s; two 2060s; one Canon CLC 5100; five Encad Novajet printers; and three Océ engineering printers.

The company installed the Xerox iGen3 digital production press at the Malvern location to grow its short-run color printing business and expand the company’s services for customers in the advertising, legal, marketing communications and real estate industries.

“Conlin’s does not say ‘no’ to a customer request, so we needed a machine that would help us deliver on that promise,” notes Bill Conlin, president. “The iGen3 press allows us to produce a wider variety of applications, faster and with higher quality.”

Recipe for Success

According to the Conlin’s team, investing in equipment is only part of the company’s formula for success. Family pride, attention to detail and streamlined workflow processes also help keep the copy center running smoothly and efficiently.

To drive its iGen3 press and make it easier to integrate into the shop’s existing workflow, Conlin’s uses a Xerox FreeFlow DocuSP print controller, as well as an EFI Fiery server—workstations that process print files and run the printer. DocuSP enables the company’s operators to run jobs on multiple printers from one interface, reducing costs and maximizing productivity.

At the On Demand trade show in May, the company placed an order for a second iGen3, installed in September at Conlin’s new 13,500-square-foot King of Prussia location. Conlin’s also ordered two Xerox Nuvera digital copier/printers; a Xerox Nuvera digital production system; a Xerox 4110 digital copier/printer; and four components of the FreeFlow digital workflow collection. According to Conlin’s executives, they made these investments to further automate their workflow processes and to improve the print quality they deliver to customers.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: