DreamWorks Graphic Communications : A Dream Becomes RealityJanuary 2012 By Julie Greenbaum, Associate Editor
Since it was founded, DreamWorks has never turned down a job because it lacked the resources to produce it. Much of the equipment has been purchased because of specific job requirements. For example, when a major retailer required 1,057 drop shipments per week to stores across the United States and Canada, the firm purchased two additional Konica Minolta bizhub PRO 1200P digital machines, hired two workers to meet the complex variable data and programming requirements, and acquired an additional shrink wrapper and cutter.
The company also secured a second six-color, 40˝ Komori Lithrone sheetfed press equipped with in-line UV and aqueous coating capabilities. A new Fuji platesetter was acquired to produce 3D lenticular printing, as well as a new off-line UV coater that was added exclusively for its digital department.
In addition to those investments, the company's sheetfed offset printing capabilities include a six-color, 41˝ manroland Roland 700 with UV and aqueous coating; an eight-color, 41˝ Roland 700 with aqueous coater and extended delivery; and a six-color, 40˝ Roland 600 with aqueous coater. On the digital end, it operates a Konica Minolta bizhub PRESS C8000, a bizhub PRO C6501 and three bizhub PRO 1200Ps.
With its current equipment lineup, DreamWorks is operating at 60 percent capacity, with plenty of room for future expansion. "Our goal now is to not overgrow our business, especially with the state that the economy and the marketplace are in right now," stresses John Perkins, DreamWorks executive vice president. "Our philosophy is to grow in a responsible manner and not disrupt the business culture that has made us so successful."
Perkins adds that while the company's employees wear many hats, they are able to make decisions without having to go through many layers. "We don't have the bureaucracy that weighs down a lot of companies, which allows us to move much faster and be more flexible."
What Luka enjoys most about DreamWorks is its family-like atmosphere. "The advantage of being a smaller company is that we all know each other and work well together as a team."
Seeing what their fledgling business has achieved in just two years, the DreamWorks executive team remains confident about the company's future. "We have established a record of success within the print communications industry, and achieved so in a difficult economic environment," concludes Luka.
"Moving forward, we will continue to monitor our growth, while also slowing it down a bit to ensure that we manage it correctly. We will also continue to make improvements for our clients, letting their growth dictate where we go from here." PI