DreamWorks Graphic Communications: A Dream Becomes Reality

The DreamWorks team (from the left) includes John Perkins, executive vice president; Norm Friedman, president and co-founder; and Daniel Luka, CEO and co-founder.

DreamWorks also specializes in a variety of printed and promotional products for the music industry, such as concert books, program books that are printed UV, backstage passes, lanyards and posters—with special effects that might include multiple coatings, strike-through UV, printing on top of foils, and raised and textured UV effects. Other printed products include brochures, catalogs, high-end direct mail, point-of-purchase (POP) displays and point-of-sale (POS) materials.

In just two years, the company’s annual sales have skyrocketed from $1.1 million to $15 million in 2011. Luka credits this level of growth to the firm’s sales reps and the diverse clientele that they have brought in, as well as the operational people that support them. “When we assembled our employee base, we knew that we were gaining the best people for each of our departments, and we built our business around them.” The company has also hired two additional sales reps with accounts worth $1.3 million.

Since it was founded, DreamWorks has never turned down a job because it lacked the resources to produce it. Much of the equipment has been purchased because of specific job requirements. For example, when a major retailer required 1,057 drop shipments per week to stores across the United States and Canada, the firm purchased two additional Konica Minolta bizhub PRO 1200P digital machines, hired two workers to meet the complex variable data and programming requirements, and acquired an additional shrink wrapper and cutter.

The company also secured a second six-color, 40˝ Komori Lithrone sheetfed press equipped with in-line UV and aqueous coating capabilities. A new Fuji platesetter was acquired to produce 3D lenticular printing, as well as a new off-line UV coater that was added exclusively for its digital department.

In addition to those investments, the company’s sheetfed offset printing capabilities include a six-color, 41˝ manroland Roland 700 with UV and aqueous coating; an eight-color, 41˝ Roland 700 with aqueous coater and extended delivery; and a six-color, 40˝ Roland 600 with aqueous coater. On the digital end, it operates a Konica Minolta bizhub PRESS C8000, a bizhub PRO C6501 and three bizhub PRO 1200Ps.

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