DreamWorks Graphic Communications: A Dream Becomes Reality
With its current equipment lineup, DreamWorks is operating at 60 percent capacity, with plenty of room for future expansion. "Our goal now is to not overgrow our business, especially with the state that the economy and the marketplace are in right now," stresses John Perkins, DreamWorks executive vice president. "Our philosophy is to grow in a responsible manner and not disrupt the business culture that has made us so successful."
Perkins adds that while the company's employees wear many hats, they are able to make decisions without having to go through many layers. "We don't have the bureaucracy that weighs down a lot of companies, which allows us to move much faster and be more flexible."
What Luka enjoys most about DreamWorks is its family-like atmosphere. "The advantage of being a smaller company is that we all know each other and work well together as a team."
Seeing what their fledgling business has achieved in just two years, the DreamWorks executive team remains confident about the company's future. "We have established a record of success within the print communications industry, and achieved so in a difficult economic environment," concludes Luka.
"Moving forward, we will continue to monitor our growth, while also slowing it down a bit to ensure that we manage it correctly. We will also continue to make improvements for our clients, letting their growth dictate where we go from here." PI