COLOR DIGITAL PRESSES--Decisions, Decisions . . .
Now there is a color digital production press to suit every printer's desire. Is it time to throw your hat in the ring?
BY CAROLINE MILLER
Color digital press manufacturers are setting their sights on the commercial printer. No longer is digital printing just for the on-demand and quick printing market segments; it has finally matured to the point where commercial printers can begin to seriously consider integrating these output devices into their business strategy. Today, digital presses offer print quality that is close to offset quality. The mix of improved quality, coupled with quick turnaround, speed and flexibility, is a recipe that digital press manufacturers are betting on as the industry heads into 2001.
But it's not just manufacturers who are wagering on the impact that color digital printing will have on the graphic arts industry in 2001. An NAPL "State of the Industry Study" found that 46 percent of the printers polled expect that digital printing will be the fastest growing market over the next two years.
Similarly, almost 40 percent of those polled said that if they could add one new product or service in the next two years, digital printing capabilities would be their top choice.
The move into digital printing can be a profitable one for commercial printers. A CAP Ventures study concluded that DI users have a gross profit margin of 42 percent, on average, when compared to the industry average of 29 percent.
As the commercial printing industry begins to migrate toward digital printing, vendors have responded by creating color digital presses to suit every need. Whether you are looking at entering the digital sheetfed market for the first time or you are ready to upgrade to a web-based digital press, manufacturers are able to fulfill every digital press fantasy.