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Cable Provider Selects InfoPrint and CSG Systems for Transpromo Application

March 2009
BOULDER, CO—March 10, 2009—InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announced it has successfully implemented a colorful, customized and targeted marketing campaign for one of the top US cable operators.  This was set up via the independent consortium, the Chief Marketing Officer (CMO) Council, under the Council’s Routes to Revenue project. This campaign was carried out with CSG Systems (NASDAQ: CSGS), leaders in customer interaction management and customized color print communications. The pilot highlighted an impressive 27 percent increase in registrants to the cable operator’s, or Multi-System Operator’s (MSO), digital phone service.
 
The team demonstrated the value of combining data analytics and customized content directly on monthly customer bills, also known as TransPromo.  The pilot’s results show that the MSO experienced a double digit increase in the number of customers responding to the color images and personalized messaging of the TransPromo billings.
 
This pilot comprised two similar groups of the MSO’s customers. The call to action encouraged subscribers to sign up for the provider’s digital phone service.  The sample group consisted of 100,000 customers, of which 50,000 received the color TransPromo statement and the remainder received the standard black and white statement.
 
“In a short eight weeks, we worked closely with InfoPrint to ensure accurate data analytics, create controllable content and achieve manageable results,” said Pam Sellenrick, senior vice president of Output Solutions at CSG Systems.  “Through our successful work with our client and InfoPrint, we validated the importance of leveraging color for one-to-one communications.”
 
The power of color on printed communications was supported by a recent end-user study completed by InfoPrint and Zoomerang, in which 45 percent of consumers questioned felt that colorful promotional materials stood out as more interesting and enticing to read.  Not only were respondents more likely to read these documents, but 64 percent of those surveyed stated that if the color advertisement was relevant to them, they would then follow a call to action.
 
The pilot showcases how recent innovations in the digital printing industry have set new standards in quality and affordability, and it validates the fact that color added to bills and statements effectively enhances readability, while guiding readers to important message points and inciting a response.
 
CSG also advised the client on the document design and strategic usage of color on the billing statement. The pilot was conducted at CSG’s state of the art facility in Florida, using the InfoPrint 5000 flagship solution, a full color drop-on-demand inkjet continuous forms production printer.
 

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