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Brown Printing, Winterberry Group Produce Multichannel Marketing White Paper

August 30, 2011
WASECA, MN—August 30, 2011—Brown Printing, in collaboration with Winterberry Group, announced the publication of a new white paper that explores the changing dynamics that are redefining multichannel retailing.

The white paper, titled “The Multichannel Revolution: New Media, New Approaches, New Opportunities,” focuses on industry drivers, data as a competitive advantage, the importance of marketing performance metrics, print’s role in effective multichannel marketing, and the influence of technological innovations on growth in the years ahead.

“Our retail and catalog clients are operating in the face of tremendous challenges—technological upheaval, economic uncertainty and changing consumer behavior,” explained Mike Amundson, EVP-Catalog at Brown Printing. “At Brown, we believe that providing our clients with informative and actionable information will help them capitalize on opportunities in this volatile environment.”

“The practice of ‘multichannel marketing’ has evolved substantially over just a few years,” said Jonathan Margulies, a vice president at Winterberry Group. “Significant untapped opportunities remain for retailers of all shapes and sizes, especially as marketing strategies evolve from focusing on channels to focusing on customers, products, and the right tactical approach to bringing the two together. This study aims to provide marketers with information to understand that shift and, in turn, enjoy real and meaningful advantages over the next few years.”

To download a copy of the white paper, please visit www.bpc.com/2011-catalog-study.

About Brown Printing
Brown Printing Co. proudly serves America’s premier magazine publishers and catalogers with premedia, printing, distribution and value-added solutions. Founded in 1957, Brown is a proven industry leader printing more than 900 titles for over 450 customers.

A Bertelsmann/Gruner + Jahr owned company, Brown’s proven stability, world class quality, state of the art technology and superior customer service make Brown Printing the right partner for your printing and media needs.

About Winterberry Group
Winterberry Group is a unique strategic consulting firm that helps advertising and marketing companies grow shareholder value. Through a combination of corporate strategy, market intelligence and transaction support solutions, the Firm leverages its deep expertise, industry relationships and years of experience to help marketers, service providers, technology developers and the financial community identify opportunities for growth and achieve transformative business results. The firm is affiliated with Pesky Prunier LLC, a leading investment bank serving the marketing, information and digital media industries.

Source: Brown Printing.
 

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