Boston Globe to Launch Separate Paid Subscription Website
BOSTON—Sept. 30, 2010—The Boston Globe will launch a paid subscription Website, BostonGlobe.com, in the second half of 2011 and Boston.com will remain free, to better serve a wide array of consumers and advertisers as part of a two-brand strategy.
Boston.com will remain free to users, offering daily local news reports, sports and weather, as well as comprehensive guides to local entertainment, travel and restaurants. The site also will enable individuals with common interests to share ideas and experiences, and provide a convenient means of buying a range of goods and services. It will continue to feature all Globe classified advertising for real estate, autos and jobs. Access to full stories and other content published in The Boston Globe will be limited.