Avon Books Introduces e-Book Publishing Brand
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NEW YORK—March 7, 2011—Avon Books, an imprint of HarperCollins Publishers, announced the debut of Avon Impulse, a new imprint dedicated to digital publishing. The new imprint will feature e-books and print-to-order novels and novellas by existing Avon authors, and will seek new talent to nurture in an e-book marketplace that finds romance experiencing expansive growth.
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