Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

At OnDemand Expo, Muller Martini and Océ to Demonstrate In-line Digital Book Manufacturing

April 2007
HAUPPAUGE, NY— March 10, 2007—As digital book production continues to evolve, so does the need for equipment with greater productivity and flexibility. Attendees to this year’s OnDemand Conference & Exposition can see how far the benefits of in-line digital book manufacturing can take their businesses by visiting the Océ booth, #1229.

Partnering at the booth will be two of today’s leading innovators in digital book manufacturing: Muller Martini and Océ. Muller Martini will feature the next generation of its SigmaLine OnDemand technology and Océ will be highlighting its new and powerful VarioStream® continuous feed printing system.

During the show, the two companies will demonstrate a complete in-line book printing and print finishing system configured to optimize versatility in two distinct ways. The line will consist of Océ VarioStream 7000 series continuous feed duplex printers running into an IBIS Smartbinder saddle stitcher as one delivery option, and, also running into a Muller Martini SigmaBinder perfect binder via a Shuttleworth conveyor as another delivery option. Also part of the line will be the compact SigmaTower cooling tower and the newly designed SigmaTrimmer.

“The OnDemand marketplace is becoming increasingly focused on agility, having the ability to adapt quickly to just about any customer request...and printers and binderies who have the technology to offer their customers more production options are giving themselves more opportunities to expand their sales and profits,” says Andrew J. Fetherman, Manager, OnDemand Solutions Division, Muller Martini. “SigmaLine is all about flexibility, how and when you need it. And when combined with today’s cutting-edge printing solutions such as the Océ VarioStream 7000 family of digital printers, SigmaLine can meet an almost limitless range of digital book manufacturing needs, delivering commercial quality finishing in the fastest and most cost-effective ways possible.”

Further underscoring the flexibility of the technology that Muller Martini will exhibit at the OnDemand expo is the fact that the in-line system, which will be demonstrated can also be run near-line. “For example, when saddle-stitched products are being produced in-line, you can simultaneously hand-feed the measuring station of the SigmaBinder with book blocks,” continues Mr. Fetherman. “This allows you to reap the benefits of in-line efficiencies when the complete line is running, while always having the added advantage of near-line capabilities when you need it.”

Muller Martini’s SigmaBinder produces perfect-bound books at up to 1,000 fully variable-sized copies per hour, with hotmelt utilized for separate spine and side gluing. SigmaTower ensures proper cooling of perfect-bound books and optimal curing of the adhesives. SigmaTrimmer utilizes a new, patented swing-cut principle with three independently driven knife elements, automatically trimming books of varying sizes and thickness.
 

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: