Amazon’s ‘Whispercast for Kindle’ Program Facilitates Large-Scale eBook Deployment

SEATTLE—Oct. 17, 2012— is launching “Whispercast for Kindle,” which gives schools and business customers a simple, scalable online tool for deploying Kindle devices and Kindle content. Whispercast provides a single access point to easily purchase and distribute Kindle books and documents for educational, marketing and employee incentive programs across Kindle devices and free Kindle reading applications for iPad, iPhone, Android phones and tablets, PCs and Macs. In the coming months, it will alsol support distribution of Kindle Fire applications.

“Hundreds of thousands of students around the world are already reading on Kindles,” said Dave Limp, vice president, Amazon Kindle. “Today, we are announcing Whispercast, a free, scalable solution for school and business administrators to centrally manage thousands of Kindles and wirelessly distribute Kindle books as well as their own documents to their users. Organizations can also design bring-your-own-device programs at school or work using personally-owned Kindles, Kindle Fires, and other tablets using the free Kindle reading applications for receiving content.”

Whispercast for Schools

Whispercast gives teachers and educators access to millions of Kindle books, including best sellers and free classics, they can easily purchase and distribute to develop educational programs for every age group and level. Schools can also register and seamlessly manage the settings on all their Kindles, including adding password protection, centrally configuring wireless connectivity to their organizations’ private networks and restricting individual purchases.

“We have been using Kindles in our schools for two and half years, and our students are more enthusiastic than ever about reading and studying,” said Keith Mastroides, principal at Clearwater High School. “We started with 2,000 Kindle eReaders at our school and the program has been so successful that we have expanded it beyond our school and now more than 122 schools in the district are using Kindles. Whispercast gives us the ability to better streamline the process to manage our Kindles and content, so we can continue to grow the program.”