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Runnin’ Wide (Format) Open In NASCAR –Cagle

February 2011
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And let us not forget my man Gordon, long known for his DuPont sponsorship. His team earned the nickname Rainbow Warriors with its proficiency and success, not to mention the colorful paint schemes on his Chevy. However, DuPont is dialing back to partial sponsorship status this season.

It's been said that a mere few seconds of TV time that shows a particular driver (and his sponsor) is worth millions from a marketing standpoint. So, can the Transcontinental Toyota or the Cenveo Chevy be far behind?

TAKING A STAND: Print and document management services provider CCI/CoakleyTech is officially a signatory to the United Nations (UN) Global Compact. Founded by the UN in 2000, the Global Compact is a strategic policy initiative for businesses that are "committed to aligning their operations and strategies with 10 universally accepted principles in the areas of human rights, labor, environment and anti-corruption," according to the Hartland, WI-based printer.

"We're honored to sign on to these 10 principles and pledge our support to continue forwarding the Global Compact and to engage in collaborative projects that advance the broader development goals of the United Nations," says CCI President and CEO Chris Illman.

TURN THE PAGE: A quick thank you and shout out to RR Donnelley's Philip Brown, a senior veep with the firm's Response Marketing Services, who sent along a personalized 2011 desk calendar. And, I would like to also acknowledge all of the printers and manufacturers who mailed Christmas cards, too numerous to mention.

Perhaps the increase in holiday well-wishes is another key indicator of improvement in the printing industry. Someone, get NAPL's Andy Paparozzi on the phone!

To echo Mr. Brown's sentiment, may 2011 be prosperous for us all. And that includes NASCAR driver Jeff Gordon. PI

—Erik Cagle


 

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