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A Holiday Message to All --DeWese

December 2004
At the risk of being politically incorrect, I want you to know that Christmastime is my favorite time of the year. I'm a Presbyterian, so we celebrate Christmas.

If I was Jewish, I'd be celebrating Hanukkah. If I was African American, I'd be celebrating Kwanza. If I were some other nationality, ethnicity or religion, I'd really be into celebrating whatever is appropriate. If I were agnostic or atheist, I'd probably make up something to celebrate.

I think I've covered all the possibilities, so I'm now politically correct and not in violation of the U.S. Constitution or the East Goshen Township Code (where I live and where I author these columns). See? I realize that my column audience is diverse—indeed a veritable potpourri of people employed in the printing industry—and I don't want to offend anyone.

That's enough of my disclaimer for political correctness. I'm a Christmastime fanatic!

For me, it's all about the giving. I'm not much of a receiver. There's not much I need or want. Except, I need the funds that I want to give to others.

It may be as simple as giving my grandchildren the thrill of watching me climb a 12-foot ladder to string lights on the house and my many evergreen trees.

It may be as complex as purchasing all the gifts to fulfill the wish lists of some underprivileged families. Actually, I just supply the money. Attila the Nun, my spouse Anne, is the shopper who spends hours buying the right sizes and finding the toys listed on the wish lists.

It may be as easy as slipping a little cash to our building guys, the men who haul away our garbage, the guy who brings the newspaper and the mailman.

It may be as complex as buying and shipping large quantities of gifts to our clients and friends.

It is as tedious as my hand-addressing dozens and dozens of Christmas and holiday greeting cards. Nowdays you can print cards on your ink-jet or laser color printers. But that's not for me.

No, I want offset lithography for my Christmas cards. And if they are diecut, foil stamped or embossed, so much the better. Laser and ink-jet printers don't help any printing companies. I go to the mall and buy the most expensive cards available at the Crane's stationery store.

I'm grateful year round, but Christmas is the time of year when my gratitude just bubbles over. I want my clients and friends to know how much I appreciate them. So I travel the extra miles to find the right cards and then spend the extra hours to hand sign and personally address their holiday greetings.
 

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