Roi Aldaag From QRLead Dicusses How Business Cards Can Be Transformed

At Graph Expo 16, our friends at INKISH TV, a TV-channel dedicated to the printing industry, caught up with Roi Aldaag, founder of QRLead, a marketing platform that presents dynamic digital identity and profiles across platforms. QRLead is a dynamic extension of a "static" business card, presenting a digital identity and profile.

QRLead provides a complete marketing platform — once a business card is scanned, the recipient is able to see the promotions and the marketing plans of that company.

Click here or on the image below to watch the video and to view the transcription.

"Now, if you put a QR on [the business card], and scan it, then you have the opportunity of promoting the company, not just the employee itself. So, the company now can incentivize its employees to hand out their card, especially the sales and the marketing people," says Aldaag .