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USPS Surprises CES with Eye-Popping App that Brings Mail to Life

January 11, 2013
The USPS debuted a new app this week at CES 2013 that worked well and could increase a company’s interest in sending mail again. The app, which was developed with Aurasma, scans a piece of mail and uses augmented reality to make the paper an interactive ad.

“We worked on this to show companies that hard copy mail can be a part of their editorial content,” Chris Karpenko, head of USPS outreach, told me on the CES show floor. “It’s all about the customer experience.”

Karpenko said the app will likely be released “before the end of 2013.”...

 

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