Mary Berner, the new CEO of MPA, set a feisty tone for the 2012 AMC right from the start. “I’m pissed because we have others hijacking our narrative,” Berner said in opening remarks here Monday morning. “By letting others hijack our story, it has become one of doom and gloom, demise and even death. And that conversation is affecting our business.”
Instead, Berner said, the magazine industry is well positioned to thrive, if it has the “balls and the chutzpah” to prevail. Changing the conversation, she said, “has to be faster, louder and with one strong freakin’ voice.”...
