Condé Nast Study Concludes iPad Is not a Mobile Device (At Least not Now)

There have been over 3.8 million downloads of Condé Nast apps on the iPad and iPhone since the publisher began rolling them out. Over the past few months, Condé Nast has been surveying readers of its GQ, Vanity Fair, Wired and Glamour apps and has found that these users are generally not the early-adopters or Apple fanboys the publisher expected.

The company gleaned a number of things from 100 hours of one-on-one interviews and more than 5,000 in-app surveys it conducted over the past few weeks. Among the findings, participants weren’t familiar with the kind of navigation