This year's OUTLOOK 17 conference is offering a solid lineup of topics and speakers set to address game-changing business management strategies, exciting new profit opportunities, breaking economic updates, and more. The conference will be held on Sunday, September 10, 2017, immediately prior to the opening of PRINT 17, coming to McCormick Place South, in Chicago.
The transition to the kind of printing Arna Marketing now does “all started with a hyperlink in a letter,” recalls president Steven Hegna, who started the Branchburg, N.J.-based company in 2005. When installing color digital equipment made it possible to produce "a dynamic letter with a little color" customers were intrigued. The door opened to opportunity for Arna Marketing, but also to the need for equipment robust enough to satisfy a production environment where the answer to every customer request, no matter how unusual or last-minute, is "yes."