Who’s Behind the Brand Color for Super Bowl L?
From the Super Bowl to the super market, bluemedia and its president, Jared Smith, cover it all. And we also mean that literally—they also produce and install wraps on buildings, race cars, and fleet vehicles
The next project Jared will cover is Color 2015, December 5–8 in Phoenix, AZ. We caught up with him to talk about his session and find out just how bluemedia has earned its place as one of the top printers for Super Bowl L. (Any chance you can score us some tickets, Jared?)
PIA: You work with some big-name clients, like the NFL, NBA, MLB, NHL, Coke, ESPN, NASCAR and NHRA to name a few… What are the top challenges you’ve faced in delivering their products?
JS: We’ve learned that our job can have no plan B. We must be proactively prepared—ridiculously prepared—to get the job right the first time.
When we are working on a building wrap, the scene might include police, road closures, rented lights, swing stages, and harnesses. When it takes 30 minutes to raise the swing stage platform up to the top of the building, this is not the time to find out you have a missing tile, a bad print, or a color issue. We have a purpose-built QC center at bluemedia that must take steps similar to when NASA heads up to the moon. We can’t forget anything—the cost for all would just be way too high.
Our customers don’t come to buy bluemedia to buy signs and printing. They engage bluemedia to execute projects and events that make use of our massive in-house capabilities. For those clients with those types of needs, bluemedia is a great source.
PIA: Working with a variety of markets, including sports, big box retail, and agencies, how does your company ensure brand accuracy from end to end?
