What marketers can learn from The Onion: Interview with founding editor Scott Dikkers

Marketing used to be much easier. Get budget. Buy ad. Make claim. Sell product.
However, with the rise of the web, consumers became more skeptical. And things became more difficult for marketers. So in this MarketingSherpa blog post, we take a look at one of the most successful brands at capturing a compelling voice for skeptical consumers, and what marketers can learn from its success.