Use Digital Printing for Your Point-of-Sale Materials
Point-of-sale, or POS, materials are important tools for any retail store manager or owner. When used correctly, POS materials help create visibility for different brands and attract customers to product displays. Printing POS materials digitally with Matreks makes changing the design and text of signage and other materials easy and economical.
Use Point-of-Sale Materials Wisely
Though POS materials can be a valuable tool when used correctly, many companies waste money on ineffective POS materials. For example, most customers ignore ceiling-mounted POS materials. Instead, they look down or at eye level while shopping to hunt for products. Companies that invest money in overhead POS materials may be wasting their money. Instead, retail stores should position point-of-sale materials at eye level, incorporating them into display design to draw customers to the products.
Store owners should also keep the messages and graphics on POS materials simple. Customers often tune out materials that are too busy graphically or include too much copy. Bold graphic design and simple messaging make an emotional connection with customers and increase the impact of POS materials.
Create Effective Point-of-Sale Materials with Matreks
Creating effective point-of-sale materials is easy with digital printing at Matreks. Shelf and display materials up to 13x19 inches can be printed digitally. All Matreks needs is a digital file of the design. Matreks can accept PDFs, Adobe InDesign files, Photoshop files, Quark XPress files and Microsoft Office files. With digital printing, each printed piece is an original copy. This means that changes to the file can be immediately integrated into the print job, with no need for a press check.
Digital printing is also an economical choice for POS materials. Since every piece is an original copy of a digital file, unlike conventional printing, there is no need to create a master copy of the project. There is also no need to print more copies than a company needs to be cost effective. With digital printing, companies print only what they need, saving money and materials.
To learn more about point-of-sale materials and get started with a POS materials project of your own, contact Matreks today at 952-746-4010.
