The Role of Print in Your Integrated Content Marketing Strategy
Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several recent articles have been published about how print marketing is thriving and how print can drive online traffic.
And, as mentioned in my Using An Integrated Content Marketing Strategy article, print is an important part of your coordinated content marketing efforts.
Rumors of the demise of print have been greatly exaggerated. Consider the case of the e-book, which has picked up a considerable amount of steam in ... Read more
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