Selling Print—The Tools for Sales and Marketing

We know that a printing organization needs far much more to operate successfully than just printing equipment. It also needs people with creative, business-savvy minds to sell the products. You may not know that Printing Industries of America offers many resources, like great publications, that go beyond technical printing aspects. A number of these resources are tailored specifically toward Sales and Marketing professionals to help integrate print and new media and grow their profit potential.

If you have not discovered the group yet, look to Sales and Marketing Executives (S&ME). Through S&ME, you will find plenty of resources to promote, connect, and learn.  

Join our Updated Networking Listserv

Will my idea sell? If you have ever wanted to pick some of the creative minds out there, join the Sales and Marketing Executive listserv. We have revamped the system, so it is easier to network with peers. Just send an email to telserv2@lists.printing.org with the body: Subscribe sme@lists.printing.org.

Learn More about the Print-New Media Mix

Are you using QR codes to reach out to your customers yet? What about augmented reality, email marketing, or creating effective company websites? Our Publications department is flooded with new titles and requests from marketers for more on the hottest marketing trends to integrate print and digital media.

Here are the top five titles we wanted to highlight for you.

1.      Value of Print Flip-Book

Numbers don’t lie. The Flip-Book provides a wealth of useful facts and statistics to promote the truth about print’s effectiveness and sustainability.

As a convenient counterpart to the Flip-Book, we’ve recently released the Value of Print Mobile App that rounds out the campaign media mix. The app enables access to the most current, searchable data to help you promote the value of print—all at the touch of a button! Visit www.printing.org/valueofprint to learn more.