Toshiba, USPS Woes a Call to Arms...So Answer

This past June, Michael Makin—Printing Industries of America's grand poobah—had a heart-to-heart chat with Bill Melo, the marketing head at Toshiba America Business Solutions (TABS). The National No-Print Day, a campaign authored by TABS, was the topic of conversation.

Melo was, undoubtedly, taken aback by the sheer decibels ringing through his ears, courtesy of the printing industry. His intention, and the purpose of the National No-Print Day campaign, was to focus on how the office marketplace could cut down on needless paper waste. The video created for it was cute, seemingly innocuous and wholly unoffensive. It was soon taken down and the campaign scrapped. TABS may revisit the topic down the road, but I doubt it will want to re-open that old wound.