Mentor Your Customers to Increase Print Sales
Savvy marketers know that educating customers is a great way to build value and strengthen customer relationships. Printers can take a cue from marketing professionals and educate their clients on the variety of
high-quality products available. Doing so will build the printer-customer relationship and make the printer a resource, not just a merchant. It will also likely lead to increased print sales.
The Benefits of Print
Print marketing has a number of benefits, even as online marketing continues to grow. First, companies can use print marketing in tandem with online marketing tools. For example, postcards and flyers can include a QR code that directs recipients to a website or social media page. Store signs and point-of-sale materials can integrate with apps like Layar that offer customers more information when they scan the advertising.
Print advertising is permanent and tangible. People hang on to print marketing materials much longer than an ad flickers on a website. Postcards with coupons are put on the fridge door and catalogs are stashed in a basket next to the couch. With proper branding, companies can stay top-of-mind with customers every time they spot the postcard on the fridge or rifle through the catalog.
Digital printing is a cost-effective, eco-friendly choice for companies. In digital printing, each copy of a marketing piece is an original from a digital file. Unlike offset printing, which gets cheaper the larger the run is and encourages businesses to over-order to become cost-effective, companies can print only what they need with digital printing. The inks and papers used in digital printing are better for the environment and often made from recycled materials.
Building Customer Relationships
Use these benefits as talking points with your customers and help them see the value of printing with your company. Turn yourself into a resource for customers and help guide them toward the print products that will work best for their projects. Doing so will not only provide customers with a superior product, it will help you increase sales.