Is Direct Mail Marketing Viable in the Face of Rising Postage Costs?
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Adam Johnston
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Late last year, the United States Postal Service (USPS) announced that it will raise the price of postage on January 26, 2014. Minneapolis companies will need to consider the rate hike when planning their direct mail campaigns.
Postage Rates to Go Up
The USPS is calling the $.03 rate hike a surcharge and asserts that it is only temporary and set to expire in two years or less. Many services are affected by the surcharge, including First Class Mail, Standard Mail, Periodicals, Special Services, and Package Services. This means that sending 5,000 direct mail pieces will cost companies about $150 more in 2014 than in 2013.
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