How Printers Are Keeping Up with Color Management Tech
We’re all trying to adjust to color standards updates, new automated workflow systems, and a steady flow of emerging technologies. Everyone in the workflow is responsible for ensuring that the color of a printed piece is accurate and consistent all the way from concept to customer.
If you’re like Elizabeth Nolden, a production manager at Sign-Zone, Inc., you are looking to stay competitive in today’s market and find the latest information on color technologies and trends. As a long-time attendee of the Color Management Conference, we asked her how this particular event helps her stay fresh in her career.
Q: As a printer aiming to stay up-to-date on color management tech, why is this conference unique in the industry, and why is it important for workflow and production?
Elizabeth Nolden: This conference is unique in a sense that it gathers all print professionals together to talk about one issue they can all relate to, color. Whether you’re a designer at an ad agency or a print operator, offset or wide format, we all deal with color. This year’s conference in particular is geared toward brand management through the entire process. It will also be uniquely structured from previous years. I’m excited to see where it takes us.
Q: What can attendees expect to learn and how can they prepare to get the most out of the conference when they come?
EN: My recommendation would be to look at the schedule early and plan your path ahead of time. The conference is segmented out for different levels of expertise. Make sure you’re attending the sessions you’ll get the most out of. Attendees can expect to learn a lot of technical pieces of print, but also some good tips and tricks to increase your productivity.
Q: What can production professionals, who need to learn to speak the language of brand managers, designers, and standards experts, expect to get out of it?