Have One or Two Big Customers? Beware!
Beware of thinking it is very profitable to have one big customer that you get to know extremely well, is easy to do business with, gives you most of its work, and is like family.
Last week, I decided to call a printer I started speaking with back in 2007. This company was in Huntington Beach, CA. That’s right, WAS. The printer was in business at least until September 2010, which was the last time we connected.